Careful — who are they?
Dr DJ Hamblin-Brown approached us with a prototype he had built for an app to support doctors, nurses and health professionals. Based on his personal experience working in hospitals with only paper based patient handover sheets, he wanted to modernise the system to improve both safety and efficiency. We designed a new logo, brand identity and marketing website alongside a fully responsive web app for health professionals to use while on the go on phones, tablets or laptops. Behind this interface we built a secure structure of user privileges, enabling patient information to be stored and shared safely.
The Careful approach is innovative because it will use a software platform that is specifically designed to cross organisational boundaries. Most patient care IT systems are focused on the needs of an individual organisation. We willl demonstrate that using cloud-based and mobile technology we can effect the rapid and safe transfer of care between acute providers and the community. With increased efficiency, this will free up much needed bed space.
Dr DJ Hamblin-Brown
Founder & CEO
We designed a new logo for careful, up-cycling elements from the old one and reinventing the branding in a way that suited the app's modern new UI and marketing website that we also redesigned. The cycling arrows of the new logo represented the patient handover's; the main USP feature of the app.